Over £1m spent on marketing campaign to sell off public housing

We’ve uncovered figures showing how more than £1m of public money is being spent on a scheme to sell off much-needed public housing.

Information released under the Freedom of Information Act by the Department of Communities and Local Government show that they’ve spent over £600,000 on promotional materials, including £342,133 on bus stop adverts, and nearly £70,000 on consultants. The Department is also allocating 12 staff to the project, at an estimate cost of over £400,000 this year.

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...to spend public money selling off desperately needed public housing

These figures contracts starkly with the £106,761.96 plus VAT quoted by former Housing Minister Grant Shapps when asked about the Department’s spending on the campaign in June.

The lack of secure and affordable public housing has seen more and more hard pressed families forced into privatised housing where they face poor quality insecure housing at rip-off rents. At a time of devastating spending cuts, we think the last thing we need is precious public money being used to promote the sell-off of more council homes. Instead of a housing system that subsidises greedy private landlords and pushes people into risk and debt, we should be investing in new public housing.

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2 Responses to Over £1m spent on marketing campaign to sell off public housing

  1. Common Sense says:

    “hard pressed families forced into privatised housing where they face poor quality insecure housing….”

    An council depressing tower block, blighted by drug dealer. Smell of p*ss in the lifts is better then a private home with a garden????

  2. Most people want to live in a decent home. The facts don’t bear out your stereotyping.

    The English Housing Survey shows that private rented homes have worse insulation and are more likely to be damp than social housing, are twice as likely to be indecent, and more than twice as likely to fail basic health and safety criteria.

    The privavte rented sector is also a very expensive way of housing people. A recent report by the National Audit Office shows that housing benefit claimants in the private sector claimed £107 per week compared to £77 per week if they were living in social housing.

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